20 Washington County artists cooperate to market and promote their art
Art may be a solitary endeavor, but 20 artists in Washington County, N.Y., believe promoting and selling it doesn’t have to be.
On July 13-16, Open Studios of Washington County makes its biennial return to the region. The event launched in 2007 and has brought thousands of visitors to local studios while generating significant revenue for participating artists. It has also raised the visibility of the artists in the communities in which they live.
“Open Studios is a great opportunity for people to discover the extraordinary talent of our regional artists,” said Sue Sanderson, organizer, Open Studios of Washington County. “This year we have a record 20 artists. Many are nationally and internationally acclaimed. Those who aren’t are making their mark. And all support each other.”
The diversity of the artists is important to the success of the tour. Established tour artists attract an engaged audience and bring credibility to the event. First-time tour artists offer collectors the opportunity to discover new, exciting talent. It’s an important balance.
Greenwich artist Karen Koziol experienced the enthusiasm for new artists during the 2015 tour. “Doing the tour was absolutely exhilarating,” said Koziol. “People were really engaged and interested in what I was doing, why I was doing it and how I was doing it. I made some great connections.”
Elana Mark, who once taught art in Israel and now creates art from her Cambridge Village studio, is confident her first experience on the tour will go just as well. “I’ve gone on the tour in the past, and I thought it was fantastic. The chance to see the work of other artists was inspiring. I would go home energized and ready to paint. I’m looking forward to sharing my work, and I hope people feel the same way.”
For returning artists, Open Studios is an opportunity to show both new work and old, as well as revisit with past tour goers.